By Abbi Beckett
1. Google + My Business is a powerful tool for businesses because it assures that the information that comes up from a Google search will be accurate
2. Organizations will fail if they confuse the goals of advertising, marketing & PR.
3. The STEPPS to get people to share are social currency, triggers, emotion, public, practical value & stories
4. You can use social media as a creative part of a job interview process.
5. When using social media for a business or organization, people often respond better to the content that isn’t selling them anything or trying to persuade them, but rather content that is applicable and relevant. (AKA: Gifs are the way to a college student’s heart on Twitter.