Top 5 Takeaways

By Abbi Beckett

1. Google + My Business is a powerful tool for businesses because it assures that the information that comes up from a Google search will be accurate


2. Organizations will fail if they confuse the goals of advertising, marketing & PR.


3. The STEPPS to get people to share are social currency, triggers, emotion, public, practical value & stories


4. You can use social media as a creative part of a job interview process.

job interview

5. When using social media for a business or organization, people often respond better to the content that isn’t selling them anything or trying to persuade them, but rather content that is applicable and relevant. (AKA: Gifs are the way to a college student’s heart on Twitter.




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: