By Adam Kyle
- The 80/20 Rule
This has been huge when posting with my business. I really worked hard to not force products or advertisements into news feeds, but share general interest to create traffic. The next step for me will be creating a posting schedule that divides product related posts and non-product related posts.
- Join the Conversation
I never really thought about social media as a conversation, but now that I have, I can’t help but thinking that way. This semester I tried hard to engage users with information relevant to them, to make sure Kyle Insurance was part of the conversation. It is an ongoing process, and I hope to build up more of a interaction base.
- Post Often!
It never really occurred to me that posting often was the key to being in the conversation. This semester we posted on our main page several times a week. When I have an even more steady news source, I’d like to post one or two times a day.
- Analytics Matter
I had no idea how big these were. I’ve watched all semester as our page reaches, engagements, and followers grew. The next step is joining Hootsuite so I can manage all at once.
- Snapchat is Somehow Cool
Color me shocked. I never figured this app would explode like it did. I certainly never assumed it had a place in the business world. This is one platform I don’t use and never have used. The 65 and older crowd probably doesn’t care about my selfies with ten thousand filters. However, for the future, I do see the opportunity to reach potential Life Insurance clients my own age.