Emily Applegate, Mallory Johnson, and I spotlighted Big Momma’s Coffee on C-Street. We used my Twitter profile since it is the most active of all of us.
Tweets that didn’t seem self-serving towards the business garnered more attention like the Bach quote about coffee above. Earlier tweets also received more interaction, and it seems that social media users became exhausted with the consecutive tweets. It is better to have tweets in between that provide more of a service or benefit to the public as opposed to constantly advertising the hidden gem. This is an important lesson for any PR and Media professional.