Top 10 Takeaways

  1. As a social media manager, you are wearing many hats in relation areas – community, media, government, business.

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2. Visual is best.

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3. The Circular Model: share, optimize, manage, engage.

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4. Authenticity is key.

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5. Use the tools available to you – hootsuite, tweetdeck, etc.

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6. Be consistent with your brand.

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7. ASK WHY. Why do people care about your brand? Why would they spread your content?

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8. Know your audience.

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9. Be prepared and don’t panic when a crisis occurs.

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10. Limit your hashtags and make sure they’re relevant. 10

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