Top 10 Takeaways

1: Strategy is Key

Make sure you have a plan going in to running a social media account, plan ahead.
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2: Plan for Any Possibility

You never know what is going to happen so prepare for as many eventualities as you can.

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3: Adapt Content to the Platform

Different social media platforms showcase different styles of content, choose wisely

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4: Leave a Positive Impression

Make sure the content you’re posting is the type that will not alienate your audience

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5: You Can’t Un-Post

Once something has been seen or saved by the audience you can’t take it back, be careful

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6: Be Honest

Honesty is usually the best policy. Be open with your audience

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7: Stay in Your Lane

Be careful not to comment on things that aren’t consistent with your brand or ideals.

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8: Do Research

Make sure you have all the correct facts before stating something online

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9: Know Your Audience

Be aware of who you are trying to reach and target them effectively

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10: Post at the Right Times

Different times are more effective to post during. Be aware

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