Top 10 Takeaways

1: Strategy is Key

Make sure you have a plan going in to running a social media account, plan ahead.

2: Plan for Any Possibility

You never know what is going to happen so prepare for as many eventualities as you can.

 

3: Adapt Content to the Platform

Different social media platforms showcase different styles of content, choose wisely

 

4: Leave a Positive Impression

Make sure the content you’re posting is the type that will not alienate your audience

 

5: You Can’t Un-Post

Once something has been seen or saved by the audience you can’t take it back, be careful

 

6: Be Honest

Honesty is usually the best policy. Be open with your audience

 

7: Stay in Your Lane

Be careful not to comment on things that aren’t consistent with your brand or ideals.

 

8: Do Research

Make sure you have all the correct facts before stating something online

 

9: Know Your Audience

Be aware of who you are trying to reach and target them effectively

 

10: Post at the Right Times

Different times are more effective to post during. Be aware