- S.M.A.R.T. Objectives
2. Social Media has a voice
3. Campaign Goals should be directed towards specific audiences
4. Communication through social media should remain truthful and authentic at all times.
5. Social Media efforts need to communicate and connect with a brand community
6. Brands have to maintain Social Credibility
7. Starting transparent coversations is what leads to greater engagement through social media.
8. Content Strategies are necessary in social media management
9. Identify what others businesses like yours do and learn from them
10. A brand should always listen, seek to understand, and prepare meaningful communication with their brand community