#1: Listening
As a brand, you need to do your homework, you need to develop research, discover data, and apply meaning. How a brand does all of these things is by listening to the community, the competition and possible influencers.
#2: Social Credibility
As a brand it is extremely important to your image and your trust worthiness to be honest and transparent with your community. Brands that mess up and our honest about it are held higher by their consumers than those that make a mistake and try to cover it up.
#3: Strategy
Strategy is one of the most important things a brand can do. A strategy helps you plan out content as well as know how to post the content that will be most beneficial to your brand and will get the most interaction from consumers.
#4: Community
The community of a brand are the supporters and biggest fans. They should be handled with much care in order to maintain their trust and loyalty in the brand.
#5: Persona
A brands persona should stay consistent across all platforms and mediums in order to maintain the trust of its community.
#6: Analytics
Analytics is how a brand finds out whats working and whats not working. How to improve upon what is working and how to completely change what is not working. It allows a brand to focus more efforts on the important things, and the possibility to weed out the weak parts.
#7: Video
Video is the most engaged medium on any social platform and brands should take advantage of this by incorporating it into their social strategies.
#8: Know Your Audience
It is crucial that a brand knows who their audience is so that it is easier for consumers to identify with the brand and intern are more connected and want to be a part of the brand.
#9: Content
Content on social media is not developed the same way as traditional media, it is instead user generated. User generated content is content that the consumers of your products create. An example of this would be a consumer of Coca Cola posting a picture of them self sipping on the beverage.
#10: Why Organizations Fail At Social Media
As a brand on social media you can’t constantly try to sell to your audience, instead brands should look to build relationships. Relationships are central to the success of a brand on social media. Connection drives action and people tend to do business with brands that they have key relationships with.
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