Developing your brand voice
- This is how brands portray themselves, for instance we started posting for Architect coffee co, doing this has shown me how they developed their social media persona.
Hashtags
- Using hashtags boots engagement, so when posting for Architect we used local coffee shops for reference or local hashtags which increased their followers.
| Keeping your captions short and sweet |
- People don’t take time to sit and read a whole paragraph, keeping it short and sweet intrigues followers and allows space for a connection.
What times of day to post
- Architects posts are normally during the day while every ones working or not on their phones, posting at around 9 is the most interaction.
Analytics
- Using the analytics setting on your Instagram shows what kind of people look at your posts and how many likes your posts average.
Utilizing Instagram stories
- A lot of people just look at Instagram stories now instead of actually scrolling through their feed, Instagram Stories are a fun useful tool that businesses can use to boost their feed.
Setting goals for yourself
- At the beginning before our partnership with Architect, we made a game plan for how many posts we were going to do a week and how many followers we were hoping to gain. Setting goals for yourself keeps you on track and gives you motivation to meet them.
Good quality links
- Good quality links are helpful if you’re trying to sell a product. Customers want an easy access website to the product your advertising.
Engagement
- Different types of posts can boost engagement, utilizing the tools that Instagram provides, you can gain more follower interaction.
Finding your “why”
- With every post we make we ask the question “why? What meaning does this post have?” Continuing to use this strategy should keep our feed relevant and interesting.
Evangel University Social Media Communication Website 