Jacob’s Top 10 Takeaways

1. Collaboration can often lead to better promotional opportunities.

Working with other creators to cross promote and share content is effective in not only helping your own content, but helping others’ as well. This is even more effective if they already have a large following, though it varies per person. The primary reason should lie within the initial connection made and not the promotion, but it is a nice bonus!

2. Posting spontaneously can yield good results!

While scheduling posts can be beneficial for posts leading up to certain releases or content, posting in the moment can show good results as well, especially if it lands on a holiday.

3. Vertical videos are effective.

While horizontal videos may be effective on the computer, more and more people are browsing on their mobile device, meaning that vertical videos naturally take up more space. Vertical music videos are becoming even more popular, as shown by Taylor Swift!

4. Not all engagement is good engagement.

While attention on a post may appear to be a good sign of growth, it could perhaps be for the wrong reasons. Making anything more controversial than it needs to be simply to gain attention is not the best strategy.

5. Behind the scenes content is important in keeping fans in the loop.

Posting videos and pictures of the studio or sessions behind the music can be a helpful way to give fans access that people may not otherwise see. Stories can give people an “exclusive” look as they are limited in time.

6. Paying attention to analytics over time is important.

Often times, looking at how previous posts did compared to newer posts can be helpful in knowing what works for the target audience.

7. Captions are important.

Even if the photo or video does not seem to need a caption, adding one could make all the difference in whether or not it gets engagement.

8. Comments are something to strive for.

While likes and shares are important, getting actual comments that engage with the content offer the best results as well as boosting the post itself on sites like Facebook.

9. Learning the algorithm can benefit the brand.

Knowing what type of content a platform likes will be beneficial to everyone involved, as it will gain you more engagement as well.

10. Authenticity is Key.

Overall, staying authentic and genuine in voice will grow a deeper connection with fans and followers, which will also build credibility on the brand. For me, I have tried to stay consistent with my voice and to appear it is all coming from me personally.


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