Twitter and Sina Weibo

Twitter and Sina Weibo by Shania Moore and Blake Byers

twitterandsina.png

Relevant Links:

Twitter brings Bookmarks to the web with a new design, now in testing

https://www.weibo.com/login.php?url=https%253A%252F%252Fweibo.com%252Fu%252F6976372490%252Fhome%253Fwvr%253D5%2526uut%253Dfin%2526from%253Dreg

https://www.theatlas.com/charts/BydWFfW9e

Twitter is available in 33 languages, but its universal language is the emoji

Top 10 Takeaways by Hannah Sowers

  1. Know your audience:

Understanding your target audience as well as taking a careful look into your demographic is key to increasing engagement and creating content catered to those you want to reach.

  1. Platform and Content type go hand in hand: Each platform offers something different.

Therefore, cater your content to fit each platform and that will increase your engagement on each platform.

  1. Posting times are key:

Certain times of the day are more optimal for posting content to generate engagement.

  1. Internet postings are forever:

Even if a post is later deleted, people on the internet could have saved, downloaded and shared your post. Be careful with what you post, it is forever.

  1. Analytics are important:

Analytics can help you see what is working and what is not. Overall it is a great to tool to help SOMO managers create meaningful content

  1. Utilize SOMO tools like Hootsuite:

Hootsuite is a great tool to organize, plan, share and post content to multiple social media accounts at once. Also, if you are short on time Hootsuite can take off some of the burden of remembering to post.

  1. Brand your personality/ create relationship:

People like to feel special. By giving them personality and forming a relationship they tend to engage more.

  1. Video/ graphics are key:

Video is the celebrity of the internet. Posts with video or graphics are was more popular and thus increase engagement.

  1. Short & straight to the point: 

SOMO is fast-paced. Don’t post unnecessary content. Less is more.

  1. Ad Boosting is key for boosting engagement reach:

With the change in many SOMO algorithms, SOMO managers are utilizing ad boosting to either maintain their reach or increase it.

  1. Know your audience:

Understanding your target audience as well as taking a careful look into your demographic is key to increasing engagement and creating content catered to those you want to reach.

  1. Platform and Content type go hand in hand: Each platform offers something different.

Therefore, cater your content to fit each platform and that will increase your engagement on each platform.

  1. Posting times are key:

Certain times of the day are more optimal for posting content to generate engagement.

  1. Internet postings are forever:

Even if a post is later deleted, people on the internet could have saved, downloaded and shared your post. Be careful with what you post, it is forever.

  1. Analytics are important:

Analytics can help you see what is working and what is not. Overall it is a great to tool to help SOMO managers create meaningful content

  1. Utilize SOMO tools like Hootsuite:

Hootsuite is a great tool to organize, plan, share and post content to multiple social media accounts at once. Also, if you are short on time Hootsuite can take off some of the burden of remembering to post.

  1. Brand your personality/ create relationship:

People like to feel special. By giving them personality and forming a relationship they tend to engage more.

  1. Video/ graphics are key:

Video is the celebrity of the internet. Posts with video or graphics are was more popular and thus increase engagement.

  1. Short & straight to the point: 

SOMO is fast-paced. Don’t post unnecessary content. Less is more.

  1. Ad Boosting is key for boosting engagement reach:

With the change in many SOMO algorithms, SOMO managers are utilizing ad boosting to either maintain their reach or increase it.

Guerra’s Top Ten Takeaways

1 min. read

Top 10 Takeaways

Victoria Guerra
Created by Victoria Guerra
on Apr 25, 2018

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1

If You Care, You Share

Make your audience feel more engaged by sharing what you care about. If you find something funny, brighten up a day by sharing it with your followers. This shows that you care about them.
2

Strategy. Strategy. Strategy.

Make a strategic campaign plan with achievable goals. Know what is going to be successful and what won’t be successful.
3

Know Your Demographics

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Know your audience. Be aware of what they expect. Know how to maximize the best possible way to reach them.
4

Early Adopters Are Your Friend

Once those early adopters are supporting your ideas, they are going to be one of the best ways to get your idea spreading.
5

Content Is User-generated, User-Controlled, and User-Driven

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When using social media for your business keep in mind that your users are number one. They should be what drives your content posted. They are your goal and target audience. Give them what they want.
6

VIDEO

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Video is a creative way to post creative content. Post live videos or stories to share up to date information for your followers.
7

Make What’s Private Public

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Making what is private public allows for your users to feel like they are getting something special.
8

Post At Optimal Times

Know when the best time is to post to increase engagement.
9

Don’t Sell To Your Audience

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Don’t try to sell your product or ideas to your followers. Instead be a storyteller. Let them make the choice to want to buy your products.
10

Comments Are The New Share

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Comments are becoming more impactful than likes. Receiving more comments is more engaging with your followers compared to likes