Top 5 Takeaways- John Silvestry

1) In a Social Media campaign, a target audience is needed for an effective outcome. 2) When considering content, about 80% of posts should be other people’s content and 20% your own . 3) The platform you use will change the type of content you put out. 4) Twitter is becoming one of the fastestContinue reading “Top 5 Takeaways- John Silvestry”

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One Click, Many Meanings (Lit Review, Silvestry)

Article Reviewed: One Click, Many Meanings: Interpreting Paralinguistic Digital Affordances in Social Media Abstract In the article One Click, Many Meanings: Interpreting Paralinguistic Digital Affordances in Social Media, the researchers delve into the complexity of the paralinguistic digital affordance, or easier defined as social media’s one-click tools. Examples of one-click tools are Facebook’s Like button, orContinue reading “One Click, Many Meanings (Lit Review, Silvestry)”