#1: Listening As a brand, you need to do your homework, you need to develop research, discover data, and apply meaning. How a brand does all of these things is by listening to the community, the competition and possible influencers. #2: Social Credibility As a brand it is extremely important to your image and yourContinue reading “TOP 10 TAKEAWAYS: ISAAC PREWITT”

Courtney Wolfram Top 10 Takeaways

S.M.A.R.T. Objectives 2. Social Media has a voice 3. Campaign Goals should be directed towards specific audiences 4. Communication through social media should remain truthful and authentic at all times. 5. Social Media efforts need to communicate and connect with a brand community 6. Brands have to maintain Social Credibility 7. Starting transparent coversations is whatContinue reading “Courtney Wolfram Top 10 Takeaways”

Top 10 Takeaways

Posting on social media must be strategy-driven. Without a strategy, your social media posting will be aimless, thus not providing desired outcomes. Stick to a strategy! People are attracted to social currency. Make people feel special! People are attracted to whatever makes them look good. Give your followers exclusive info so you gain remarkability. BuildContinue reading “Top 10 Takeaways”