Monetizing a Meme (Lit Review, Booze)

Article Reviewed: Monetizing a Meme: YouTube, Content ID, and the Harlem Shake Abstract Using as a case study the 2013 “Harlem Shake” meme phenomenon that produced what the authors call an Internet dance craze, this article examines the “digital sharecropping” practices, specifically by YouTube, that they claim hinders cultural expression, threatens to close the openContinue reading “Monetizing a Meme (Lit Review, Booze)”