WOM and Social Media (Lit Review, Johnson)

Article Reviewed: WOM and social media:¬†Presaging future directions for research and practice Abstract The concept of word of mouth (WOM) has been a topic that has generated an increase in attention from many, especially in regards to the impact it has on brands through the use of social media.¬† Despite previous belief, this case studyContinue reading “WOM and Social Media (Lit Review, Johnson)”